The advantage of using influencers to promote your products is that your advertisement is more likely to reach the target audience you want to buy your products. For example, if you want to promote a product that targets women (e.g. it could be cosmetics, kitchen tools, etc.), the best option would be to use influencers whose viewers are mostly women. It is not only about a large number of subscribers but also about their quality. In English-speaking countries, as in other countries, buying and selling followers is a common problem — you need to know whether theaudience is fake or not. In some instances, audience numbers can be inflated to look as though they are more influential than they actually are.

Also, advertising through influencers is more likely to lead to success than advertising from the companies or brands themselves. This is because people can get a more detailed and honest review of a product by hearing their favorite blogger say things like “I used this product and liked it” or “I visited ______ and liked it there”. As followers are often considered avid fans,they will want to visit the same places and purchase the same products their favorite influencer does.